Thursday, 2 March 2017

Fairtrade Fortnight: People Tree's Style Reinvention


What better way to celebrate Fairtrade Fortnight (27th February-12th March) than with original ethical fashion pioneer People Tree, which has been leading the way in ethical and sustainable fashion since 1991 and was the first clothing company to receive the World Fair Trade Organisation Fair Trade product mark in 2013. Although the brand has been a major player over the last 25 years in making sustainable fashion both accessible and desirable, this season's Spring Summer collection is their best yet, showing a a clear move on towards a more fashion-forward aesthetic through logo print tees, minimal silhouettes and more contemporary pieces such as culottes. 

Despite this style update, People Tree has stayed true to its roots, with all products in the new collection made from sustainable fabrics such as organic cotton and Lenzing Tencel, and produced in partnership with social enterprises such as Creative Handicrafts, who work to empower disadvantaged women living in the slum communities of Mumbai, India, through economic independence. For Spring Summer '17, the People Tree designers clearly drew inspiration from the political upheaval of 2016, with t-shirts emblazoned with statements such as "equality", "respect" and "be the change", encouraging an outward display of solidarity at a time when we need it most, in a similar vein to Everyone's recent "100% Human" collection or the original "Nasty Woman" tee, both of which support various women's charities.

T-shirt €39, Trousers €95


T-shirt €39, Culottes €95

Aside from the statement tees, the collection has a cool, relaxed feel, characterised by contemporary basics, clean lines and a mostly monochrome colour palette with the odd colour pop thrown in to keep it interesting. Well-tailored trousers, Breton stripes and a range of classic dress shapes make the collection suited for all ages, whilst more contemporary pieces such as wide leg culottes, slip dresses and off-shoulder tops add a fresh, modern touch that had sometimes been lacking in previous seasons. People Tree might be facing some stiff competition from hot-right-now sustainable brands like Reformation, but if they keep this up, they have nothing to worry about.

Off-shoulder top €49, Trousers €95

T-shirt €39, Trousers €49

Camisole slip dress €39

Off-shoulder top €45, Trousers €95

All photos via People Tree

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