Thursday, 30 March 2017

Is H&M's New Brand "Arket" A Move Away From Fast Fashion?


The H&M Group has just announced the launch of new brand Arket, a “modern-day market that will offer essential products for men, women, children and home" alongside a range of products from non-H&M brands. Originally reported in the Business of Fashion, H&M's new venture is a calculated move to cash in on the changing shopping behaviour of the millennial generation, but is the brand's focus on "classic, quality products" and "style beyond trend" also a sign that fast fashion might finally be slowing down?
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Wednesday, 22 March 2017

5 New Season Trends to DIY Now


The new season has just kicked off and stores are already full to bursting with racks and racks of new clothes. But instead of rushing out to buy yet more items you don't really need, why not try updating what you already have with a few quick DIYs? Check out these five new season trends to try now, without increasing your wardrobe and decreasing your bank balance!
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Thursday, 2 March 2017

Fairtrade Fortnight: People Tree's Style Reinvention


What better way to celebrate Fairtrade Fortnight (27th February-12th March) than with original ethical fashion pioneer People Tree, which has been leading the way in ethical and sustainable fashion since 1991 and was the first clothing company to receive the World Fair Trade Organisation Fair Trade product mark in 2013. Although the brand has been a major player over the last 25 years in making sustainable fashion both accessible and desirable, this season's Spring Summer collection is their best yet, showing a a clear move on towards a more fashion-forward aesthetic through logo print tees, minimal silhouettes and more contemporary pieces such as culottes. 
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