Sunday, 26 February 2017

Why Emma Watson Is Everyone's Favourite Eco Princess

Whether through her work as a UN Goodwill Ambassador, producer of the short gender equality film Hurdles or multiple collaborations with Zady and the Green Carpet Challenge, Emma Watson has been carving out quite the reputation as both a feminist and sustainable fashion icon over the last few years. Her latest project, the eagerly anticipated Beauty and the Beast, hasn't only got film critics excited about the feminist twist added to Disney's classic fairytale, but it's causing quite a stir in fashion circles too, thanks to Watson's recent press tour, which has been a masterclass in sustainable style.

Together with stylist Rebecca Corbin-Murray and Livia Firth's sustainability consultancy Eco-Age, Watson has chosen a mix of brands to promote the cause of sustainable fashion, from high-end designers (think Stella McCartney, Oscar de la Renta and Louis Vuitton) to low key looks from Filippa K, Boodywear and Woron for off-duty days. All Emma's outfits so far have been documented on her new Instagram account @the_press_tour, with a detailed explanation of their provenance, including organic bamboo, recycled polyester, end-of-line fabrics and FSC (Forest Stewardship Certified) viscose. For the premiere in London, Watson wore a bespoke Emilia Wickstead off-shoulder gown, made from "end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy", giving a new lease of life to leftover fabric which is usually unable to be sold and is instead destroyed. 

But that's not all - to celebrate winning the Elle UK Woman Of The Year award, Watson has also landed the front cover of the March edition, including a photo shoot with more fabulous sustainable fashion pieces, showcasing "brands that are reducing the impact they have on people and the planet, including vintage clothing", all assessed against Eco-Age's Green Carpet Challenge principles for Sustainable Excellence. Now that's a modern eco princess we can all believe in.

Photos via @the_press_tour and Elle UK

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