Wednesday, 28 December 2016

My Slow Fashion Heroes of 2016


Looking back on this year, it's safe to say that 2016 will probably go down in history for all the wrong reasons. But however disappointed or sad you might be feeling about the events of the last 12 months, remember that there has also been a lot of positive progress towards a fairer, healthier and more environmentally-friendly world, and some big steps forward in slow fashion, led by a special group of #girlbosses who are all contributing to the cause in their own special way. Read on for my list of Slow Fashion Heroes for 2016!

via safiaminney.com
1. Safia Minney | @safia_minney
The first lady on my list is the amazing Safia Minney, founder and CEO of People Tree and ethical fashion pioneer. 2016 has been quite a year for Safia, who released her second book, Slow Fashion: Aesthetics meets Ethics in March and is currently in the middle of writing her third, Slave to Fashionafter a successful Kickstarter campaign which raised over £35,000. The book aims to raise awareness of modern slavery in the fashion industry and show how it can be eradicated by business and consumers, with a launch date of March 2017. I can't wait to see what else Safia has up her sleeve for the rest of the year.


via @emmawatson
2. Emma Watson | @emmawatson
Emma's been a UN Goodwill Ambassador since 2014, but 2016 was the year she defined herself as both a feminist and ethical fashion icon, taking the Met Ball by storm as part of the Green Carpet Challenge, producing a short film about gender equality entitled Hurdles, and releasing a capsule collection with favourite American sustainable fashion brand Zady. Next year is sure to be just as packed, starting with a feminist restyling of her character Belle in Disney's new adaptation of Beauty and the Beast. 



via Vogue
3. Holly Allenby | @the_acey
After initially working for three years at TOMS, Holly launched conscious e-commerce boutique The-Acey in 2014 in order to offer women the option to buy better without compromising on ethics. The site's beautifully contemporary feel has led to features in Vogue, the Telegraph and the Ethical Fashion Forum's SOURCE magazine, and it celebrated its first birthday with a pop-up store in London. With new brands such as Swedish Stockings being added constantly, 2017 is sure to be an interesting year for this fashion startup. 



via Vogue
4. Nina Farran of Fashionkind | @fashionkind_
Nina cut her teeth in the world of finance before starting Fashionkind as a sustainable style blog in 2014. After enquiries from readers she decided to take advantage of the growing appetite for conscious consumerism and transformed the blog into an online marketplace for ethically-sourced fashion and homeware products. Fashionkind is definitely on the luxury end of the scale, but a recent feature in Vogue and a growing Instagram base of 26K followers are both proof that sustainable and high fashion aren't mutually exclusive.



via Journelles (in German)
5. Alex Bohn of Fair-a-Porter | @fairaporter
The last #girlboss on the list is one of those multi-talented women that puts everyone else to shame - an established fashion journalist for publications like ZEIT and Vanity Fair, Alex also has a Master's degree in Visual Arts, lectures in fashion journalism and styling at AMD University of Fashion and Design in Berlin, and is the founder of Fair-A-Porter, a wonderful mix of editorial pieces, photography and shopping guides which showcases the best of ethical fashion. With features in a range of European style titles, Alex is a brilliant example of how slow fashion is crossing borders and capturing hearts and minds. Stay tuned for more brilliant content in 2017!




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