Thursday, 23 July 2015

Topshop Reclaim's New Sustainable Fashion Range

It was only a few weeks ago that I wrote about the idea of 'mindful fashion' starting to trickle down into the mainstream fashion press (see my post on Grazia's article here), and then Leandra Medina of the extremely influential Man Repeller weighed in on the debate with "In Defense of Slow Fashion" - a very thought-provoking article in which she implored her readers to "buy less, wear more", and lamented the fact that "fast fashion is starting to feel a lot like fresh produce", even though "clothes don't rot. Our closets are not refrigerators". Now, Topshop has released its take on the trend for a more considered approach to fashion in the form of its recently launched new line, Topshop Reclaim, which claims to do "sustainable fashion with conscience" though ethical fabrics and production cut-offs.

The website's blurb tells us to expect "upcycled denim, silk florals and pops of leopard print", and there are definitely pieces in the collection to hit all these trends, but the overriding feeling is of a clean, minimal and tailored aesthetic which fits well with the range's more lasting and sustainable vision. The Low Back Cami and Ribbed Funnel Neck Top, below, are classic enough to stay in your wardrobe for years to come, and there are also great transitional pieces which are wearable all year round, such as the Moto Zip Front Denim Skirt and Sleeveless Side Split Shirt (also below).

Low Back Cami, £12, and Ribbed Funnel Neck Top, £14

Moto Zip Front Denim Skirt, £30, and Sleeveless Side Split Shirt, £34.

Of course, Topshop Reclaim is still a minimal part of the brand's total apparel offer, but in thinking about how they can minimise waste and promote sustainable fashion, it's definitely a step in the right direction. What do you think? Would you buy anything from the range?

See the full range here
Read Look magazine's review here, in addition to their list of Ethical Fashion Brands You Need to Know Now

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